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Relevant Experience
June 2025-Present
Marketing Assistant
C&F Bank
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Leverage real-time campaign data to deliver actionable insights that inform brand-building strategies for a $2.6B financial institution
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Lead competitive market research and trend analysis to identify growth opportunities, presenting findings to senior leadership to influence strategic marketing decisions
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Manage project status and timelines between creative partners and internal compliance to meet regulatory standards
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Develop integrated marketing campaigns that ensure brand consistency and regulatory alignment across 31 retail bank locations
June 2021-June 2025
Digital Marketing Coordinator
WKH Solutions
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Led relationships with 5+ small business and nonprofit clients, serving as primary liaison for development and implementation of digital marketing strategies
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Implemented website changes to promote higher search rankings, website visits, and conversion rates
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Utilized search intent data and keyword analytics through Semrush to execute a strategy that secured a 52% YoY increase in traffic, demonstrating the media effectiveness of organic search
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Designed and managed a cross-platform video campaign, utilizing primary research to tailor content strategy, resulting in a 42.9% increase in engagement through impactful storytelling
May 2021-May 2022
Social Media Associate
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Oversaw all Office of Admission social media accounts
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Tracked social media metrics in order to recommend and plan future social media posts
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Created social media content utilizing graphic design and photo editing software such as Canva and photoshop
Christopher Newport University Office of Admission
May 2020-Dec 2020
Marketing Intern
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Managed and operated profiles on all social media platforms
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Led campaign to promote annual luncheon event which raised $50,000
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Contributed to a 50% increase in website visits between 2019 and 2020
Fear 2 Freedom
Skills & Tools
Skills
Multi-channel Marketing Strategy
Relationship Management
AI Prompting and Image Generation
Primary Market Research
Creative Brief Writing
Tools
Adobe Creative Suite
Microsoft Office
Google Analytics
Google Gemini
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