top of page
_edited.png)
Relevant Experience
June 2025-Present
Marketing Assistant
C&F Bank
-
Analyze real-time campaign performance data to generate reports for senior leadership, identifying marketing insights for company with $2.6 billion in assets
-
Develop new products to promote customer engagement and support deposit growth across 31 retail bank branches
-
Conduct competitive analyses and market trend research to identify new opportunities for audience engagement and growth
-
Assist in management of organic and paid social media (Facebook, Instagram, and LinkedIn) by crafting content strategy and copy​
June 2021-June 2025
Digital Marketing Coordinator
WKH Solutions
-
Led relationships with 3 small businesses and 2 nonprofits to develop and implement digital marketing strategies aligned with their goals
-
Facilitated SEO strategies for small businesses and nonprofits
Implemented website changes to promote higher search rankings, website visits, and conversion rates
-
Executed SEO strategy contributing to a 52% year-over-year increase in website traffic for a small business
Developed social media campaigns to boost organic reach and engagement
-
Created strategy and content for a video campaign increasing post engagement by 42.9% across all platforms for a nonprofit
-
May 2021-May 2022
Social Media Associate
-
Oversaw all Office of Admission social media accounts
-
Tracked social media metrics in order to recommend and plan future social media posts
-
Created social media content utilizing graphic design and photo editing software such as Canva and photoshop
Christopher Newport University Office of Admission
May 2020-Dec 2020
Marketing Intern
-
Managed and operated profiles on all social media platforms
-
Led campaign to promote annual luncheon event which raised $50,000
-
Contributed to a 50% increase in website visits between 2019 and 2020
Fear 2 Freedom
Skills & Tools
Skills
Strategic Brand Positioning
Creative Problem Solving
AI Prompting and Image Generation
Qualitative & Quantitative Research
Data Analytics
Tools
Adobe Creative Suite
Microsoft Office
Google Analytics
Google Gemini
bottom of page