What makes you tick?

Figuring out what truly drives people isn’t as simple as looking at metrics on a dashboard or reading responses to a survey. It’s about understanding the ‘why’ behind their choices—the emotions, habits, and needs that shape their decisions. That’s what I’m always looking to uncover.

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As a digital marketer, I’ve seen that the best results come from solving problems with empathy and creativity. And as a leader, I believe in tackling challenges with curiosity and determination—always aiming to create real impact and meaningful growth.